Link Building

Link Building has become one of the most important things you need to do when owning a website. Google measures the importance of your website be the number and quality of incoming links your website has pointing to it. Link building is the foundation of good seo practice and is fundamental in having good rankings in search engines including Google , Yahoo, MSN and Bing. There are many different types of links and many different ways of getting links pointing to your site. Some are excellent and some are not.

Reciprocal Link Building

Reciprocal links is were you link to a site and they link back to you. Gone are the days of reciprocal link building being enough to get you good results in Google.  Google sees reciprocal links as being an exchange of links and therefore having less value.

 Now you need good quality one way links pointing to your site. And the best of these are incontent links. Incontent links is were the links are in text on the webpage in the body of an article or content piece. Google sees these as having the most value of all link types. So it is important to get the best type of inbound links pointing to your site.